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Appointed the official media relations agency for Sundown Festival- Seoul’d Out organised by Red Spade Entertainment, Touch Communications spearheaded the press conference, autograph sessions and meet-and-greet at the airport. Through concerted communication efforts via mainstream, online and social media local and overseas, the outdoor extravaganza, which showcased the best in Asian music and culture with performances by entertainment luminaries South Korea like F.T. Island and Brown Eyed Girls, drew about 7,000 concert goers to Fort Canning.
All in all, Touch Communications scored close to $1million worth of publicity via close to 30 media channels including The Straits Times, Lianhe Zaobao and Channelnewsasia. |
