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As the appointed PR agency for OTTO Ristorante, Touch Communications handled media reviews, food tastings and worked closely with the Chef and partners of the established two-year Italian eatery at Red Dot Traffic Building to elevate its gastronomic status in the culinary circuit.
In addition to enticing the dailies such as The Sunday Times, The Business Times, Lianhe Zaobao and TODAY, Touch Communications also effectively whet the appetites of culinary and lifestyle magazine writers and editors, such as Wine and Dine, Men’s Folio, ICON magazine who were blown away by the flavours and textures of each of Chef Michele’s creations.
Understanding the importance of online and social media, Touch Communications set up and managed the Facebook account for OTTO.
Strategic tie-ups for event launches and dedicated analysis of competitors’ were also some of the tasks undertaken by Touch Communications. |
