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Touch Communications organised a regional PR event for Mary Kay Asia onboard the luxury liner Silver Sea for 14 beauty and lifestyle media in Asia (Korea, China, Hong Kong, Philippines, Singapore and Malaysia). An exercise to announce new launches and inform media on Mary Kay’s key values, the trip successfully created brand advocates within these key opinion leaders, and strengthened Mary Kay’s media relations across Asia. Activities included a breakfast brand presentation, product workshop, gala dinner, sharing sessions by top performers of Mary Kay’s Independent Sales Force and one-to-one interviews with key executives of Mary Kay Asia. Journalists also enjoyed several spectacular day trips in the Mediterranean region during this trip. |
