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Touch Communications was appointed to handle public relations and events management for Lancome's 75th anniversary celebrations, held at Saint Julien , an exclusive and upscale French restaurant located at the Central Business District. The pre and post publicity were designed to communicate not only Lancome’s brand heritage, values and personality to members of the media but also to share how Lancome has beautified and positively impacted women worldwide. The press event saw 70 top beauty editors and esteemed Lancome partners and stakeholders in attendance.
Close to 32 times ROI in PR value, generated over more than 25 editorial coverage in key dailies and lifestyle and female monthlies across different language mediums such as The Straits Times, Female and Singapore Women's Weekly, were garnered over a span of three months. |
